Vital Neuro

Vital Neuro had a marketing problem. Their content did not align with their audience. That’s where our partnership kicked off. Our objective was to create an emotionally resonant and visually captivating ad that embodies the essence of their “You are Vital" campaign.

Deliverables

One ‘You are Vital’ website video (90s)
One ‘You are Vital’ social media ad (60s)
Five cutdown ads (15s)
One website header video
25 photos

Strategy

Vital Neuro makes AI-driven neuroresponsive headphones that adapt to brain activity in real-time, delivering personalized audio to quickly shift your mindset. All of their assets featured young, attractive women in the Sedona mountains. The photos were pro, but the 30-year-old, early tech adopters weren’t buying.

We rented a house, booked time at a gym, and filmed at a local business. With these three locations, we were able to capture the story of using Vital Neuro, a tool for empowering individuals to optimize their mental well-being and performance during daily activities.

A few weeks later, Vital Neuro was off to a fresh start. They revamped the look and feel of their website and started gaining traction with their updated ad campaign.