Project
Testimonial Ads
Date
2024
PR Labs
Our initiative targeted the local health-conscious community. Our videos generated awareness for PR Lab’s elite performance and recovery treatments in Boulder, CO.
Deliverables
Three testimonial videos
POV video of the entire facility
50 lifestyle photos
One mascot photo
Strategy
To attract the everyday Boulderite, we needed to spotlight the everyday Boulderite. That meant testimonials. We sourced three patrons who fit three criteria: they'd already experienced the PR Labs transformation, they were actively pursuing a comprehensive approach to health, and they loved going to PR Labs.
The videos focused on the three primary services: personal training, sports massage, and the Recovery Lab (cold plunge + sauna). They were deployed on social as a targeted ad campaign built to attract new patrons and grow the PR Labs community.
The Results
✓ Local awareness of their brand new, state-of-the-art recovery lab
✓ Testimonial ads running as the core of their patient-acquisition campaign
✓ A growing community of people who want access to recovery options typically reserved for elite athletes
