Project
Testimonial Ads
Date
2024
PR Labs
Our initiative was designed to target the local health-conscious community. We helped raise awareness for PR Lab’s facility and turn their business into the most accessible and well-known destination for elite performance and recovery treatment in Boulder, CO.
Deliverables
Three testimonial videos
POV video of the entire facility
50 lifestyle photos
One mascot photo
Strategy
In order to attract the everyday Boulderite, we needed to spotlight the everyday Boulderite. To us, that meant testimonials. We sourced three patrons who fit the following criteria:
1) They had already experienced the PR Labs transformation.
2) They were actively pursuing a comprehensive approach to health.
3) They loved going to PR Labs.
We focused on their three primary services: personal training, sports massage, and the Recovery Lab (cold plunge + sauna). Once complete, the videos were deployed on social media as part of a targeted ad campaign to attract new patrons, build a thriving community, and ultimately, increase revenue.
The Results
✓ Local awareness of their brand new, state-of-the-art recovery lab
✓ Increased revenue for all practitioners
✓ A growing community of people who want access to recovery options typically reserved for elite athletes
